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Over the years, social media influencers have become important personalities in society. They do not only set trends but also influence lifestyle patterns and the behaviors of their audiences. With their wide reach and content curation, influencers play a key role in influencing lifestyle and behavior, as well as societal norms.
Social media influencers, individuals who have gained popularity and audiences as a result of content creation on social media platforms such as Instagram, Tiktok, YouTube, x and many others. Their ability to build relationships with their audiences by curating contents that resonate with audience’s interests has earned them the position of influence. Influencers have become prominent figures in the digital age.
Highlighting influencers such as Kylie Jenner, Dulcie Boateng, Angela Nyamewaa, Kaly Jay, who use their online platforms to influence buying behavior, fashion choices, beauty standards and have successfully impacted their audience in numerous ways. These influencers have gained loyal fan bases and collaborations with major brands and businesses, further solidifying their influence.
These influencers, shape lifestyle choices through endorsements of brands and products, promotion of trends and motivating their audiences.
Followers on the other hand, emulate influencers’ behaviors through fashion choices, to travel destinations. They seek to replicate the perceived success portrayed by the influencers online.
Social media influencers, curate contents with the aim of influencing lifestyle and behavior. Since followers perceive influencers to have a specific level of credibility hence, influencers’ endorsements drive consumer trends and impact the success of online brands.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8872418/
Influencers may in some way mislead their audiences by endorsing unauthentic brands or businesses. Therefore, there is the need to lay down rules and regulations to ensure responsible influencer practices.
With the rise of digitalization, so is the rise in social media influencing. The influencers have the ability to set trends, influence lifestyle choices and to some extent, change traditional customs and norms. These people have risen within the ranks and have gained popularity in society.
By; Annabella Araba Essilfie.
