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THE MEDIA ENGAGEMENT IN POLITICS

The mass media is the fourth realm of the government. The mass media is noted for gathering,  educating and informing the general public on political, social, economic, entertainment and various issues concerning human existence.

Through the mass media, news outlet have a major influence on the general public and a major impact on public opinion. In many cases, the mass media is the only source that the general public relies on for news.

For example, when Neil Armstrong landed on the moon in 1969 the mass media made it possible for the public to witness this historical event. The mass media is supposed to be neutral and not biased as part of their ethics. Politics refers to a set of activities associated with the governance of a country.

In this regard, media engagement in politics is not allowed in the sense that it can shape how we interpret and observe political information such as election. This is the most important role of the media to the public which would not help them make informed choices.

Again the influence of the media is increased in the fact that campaigns today have become more focused on the individual than the party. In many cases in order for candidates to win primaries individual candidates seek media attention to win votes.

The mass media in politics causes some form bias in media delivery. It further encourages the media organization to be tilted towards one political party and information given is in the parties favor.

Some top politicians also own certain media organization causing this media organization to be in that particular parties favor. In other cases some politicians use bribe and other corrupt means of engaging media in politics.

This in summary increases corruption and the media does not become neutral and this could lead to destruction of a nation leading to major war, media participation should be strictly prohibited.

Story by Naa- Atswei

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