Jumia Travel Event launched.
Jumia, an online Travel Agent launched Hospitality report during an event in Accra.
Jumia Travel is an online travel Agency responsible for hotel reservations across the continent especially in Africa. It is an Agency that provide accommodations ranging from luxury hotels to meet the demand for leisure and businesses. The Jumia Travel website operates across Africa and three regional headquarters in its main African market.
The managing Director of Jumia West Africa, Mr.Kushal Dutta during the event said,
“Domestic travel spending generated 56.7% of the direct Travel and Tourism GDP in 2016 compared with 43.3% for visitor exports [ i.e. foreign visitor spending or international tourism receipts]. It is expected to grow by 5.4% in 2017 to GHȻ 5.1m [USD 1.2 m], and rise by 5.3% pa to GHȻ 8.7 m [USD 2 m] in 2027. This means although there is a challenge in developing domestic tourism,there is still unlimited potential and Ghana as a country must increase efforts to tap into this sector of the industry”
In the report, Ghana was ranked 4th in Africa in the year 2016. Credit was given to high number of smartphone users. Their focus is to reach out to 18 million users nationwide.
The report was filed after a research was conducted and an interaction with stakeholders and policy Makers in the Ghanaian Tourism and Hospitality Industries.