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JUMIA GHANA LUNCHES BLACK FRIDAY CAMPAIGN IN ACCRA

Jumia Black Friday
Ghana’s leading online retail company(Jumia Ghana) has officially launched it’s biggest online sale of the year. Dubbed “JUMIA BLACK FRIDAY 2018”
At a press briefing held in Accra, Jumia Ghana’s management shared insights on the upcoming Black Friday sale as well as plans and strategies to ensure that customers enjoy the best deals and excellent services.
‘’We are very much excited about this year’s Jumia Black Friday sale because it gives us an opportunity to deliver on our promises to our very cherished customers,” Jumia Ghana.
Speaking at a press conference, Mr. Massimiliano Spalazzi, Co-CEO of Jumia E-commerce in Africa, noted that Jumia Black Friday is a way to democratize e-commerce and show it’s vendors and customers all the opportunities of the internet.
The Black Friday sale will run from 16th November to 7th December and Jumia promises to offer amazing jaw-dropping discounts as high as 80% on over 50,000 super deals; the entire sale runs for 3 weeks, this year’s #JumiaBlackFridays has four special Fridays on which even exclusive deals will be available.
Jumia Ghana has added a couple more pickup outlets around the country to ensure that customers outside Accra also get their ordered products delivered to them.
 “We now have pick-up shops in KNUST (Kumasi), Takoradi, Sunyani. Tamale and Cape coast. All these are geared at ensuring our customers enjoy these great deals no matter where they are in Ghana Kayode Adeyinka, Co-MD of Jumia Ghana,” added.
With just a few days to the start of Jumia’s Black Friday sale, there is an aura of excitement and anticipation in the air as customers have saved months in order to get their much-needed items at very cheap prices.
To them, they are expecting about 5M visitors to the website, Asides their huge digital footprint they are investing heavily on above the line channels and will have close to 1,000 slots on Radio and over 500 TV slots. They will also be working with MTN as a key partner to reach their 17M customer base.
Jumia Black Friday is not limited to e-commerce alone and customers also have a great opportunity to enjoy huge discounts of up to 70% on hotels in Ghana as well as cheap flight deals and packages to Dubai, South Africa, and Sao Tome. They also get an extra 30% OFF when they use the voucher BLACKF30 on all hotels in Ghana.
Aikins Agyei / Bernard k Dadzie Reporting – GA
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